Mon, 30 January 2012
Here we are with just a quick little note to brag about being Silverpop Engage Certified. The sneaky thing about being a marketer in the digital age is just how much technical knowledge you need to have. I’m not talking about being able to write Java code, or write a SQL query (although some marketers likely have to do this too). I’m talking about getting certified in all of the technical tools we mix together on a daily basis to do our jobs. From Excel to Salesforce.com, from Adobe Photoshop to WordPress, from CSS to CMS, we are constantly required to use one of the more diverse kits of technical tools needed by any industry.
I know that engineers and architects get certified in everything from building codes to AutoCAD, don’t get me wrong. I just don’t know if they are asked on a nearly daily basis to be fluent in a new tool. From one marketing tactic to the next, there is always a new piece of management software, syndication software, creative software, Cloud Whozit, and SaaS Whatzit. So, when a vendor takes the time to offer a certification, you know they are in the business of user proficiency and user adoption. Silverpop knows that to beat their competitors at Marketo and Eloqua, they need a legion of loyal fans who are rock-star proficient at using their software to make marketing magic. If I weren’t in the weeds with the system every day trying to prove its value to my company, I might not have even bothered. I found the certification process thorough and useful in learning many corners of the software I might not have explored otherwise. With that knowledge, I just might be more ambitious with my marketing than I would have before. Mission accomplished, Silverpop. You have my thanks for the Certification challenge, and I have this handsome certificate not suitable for framing to adorn my blog and resume.