Kris Rzepkowski

e-mail: ziprz at yahoo dot com | web: www.krisrzepkowski.com

Interactive Marketing and Design Director

Senior interactive marketing director possessing a unique blend of creativity, leadership, business acumen, technical skills, and strategic vision. Responsible for 20+ full life-cycle B2B and B2C online marketing programs for large corporations that have delivered positive ROI and industry accolades.

Expertise

New Media Strategy (blogs, online video, social networks)

E-mail Marketing

Interactive Agency/Vendor Management

SEO, Web Analytics

Web Project Management

Marketing Operations, Budgeting

User Research, Requirements Analysis

Site Maps, Wireframes, Experience Design

Content Analysis, Functional Specifications, Interactive Prototypes

Professional Experience

Hudson Highland Group, Chicago, IL

Director, Interactive MarketingFeb 2004 - Present

Drive online relationships with employees, candidates, and clients to build the Hudson brand in North America

Optimize $2M annual interactive budget through meticulous vendor relationship management with job boards including Monster, CareerBuilder, Dice, LinkedIn, and various interactive agencies.
Boost the ROI of all candidate and client acquisition programs with thorough internal communications to a field staff of over 500 employees, including metrics analysis, and reporting to senior management.
Plan, budget, and manage external web strategy for hudson.com, jobs.hudson.com, hudson-index.com. Includes navigation, content structure, SEO strategy, project management, and resource allocation.
Plan and execute e-mail marketing programs to segments of CRM databases.
Plan, manage, and implement a global intranet/extranet strategy on Microsoft Sharepoint.
Mentor and directly manage a team of 5 internet marketing professionals located globally.
Define and execute New Media pilots including blogs, social networks and online video.

TMP/Monster Worldwide, Chicago, IL

Interaction Designer/Information Architect Nov 2000 - Feb 2004

Requirements analysis and project scoping for 5+ projects ensuring accurate budget estimates and on-time delivery
Project managed and designed 4 web-based ASP model products that accomplished productivity tasks like distributing a job posting to multiple websites, scheduling and maintaining recruiting events, building PowerPoint presentations online, and an off the shelf career portal
Led the development of the information architecture and interaction design processes for the entire agency. Defined best-practice interactions with Creative, Technology, and Project Management functions
Created information architecture and interaction design for global career websites, college enrollment marketing sites, and CD-ROMs for clients including: Enterprise Rent-a-Car, Deloitte & Touche, Home Depot, Lexmark, SBC, Schlumberger, Advocate Health Care, Chicago Public Schools, Loyola University

Who2Trust.com, Oak Brook, IL

A professional networking website that helped people find and recommend businesses they trust.

Senior User Interface Designer Apr 2000 - Nov 2000

Analyzed requirements, designed site workflow, created visual design, ensured development compliance, and provided ongoing product enhancements
Managed small team who assisted with interface design deliverables

Xerox Corporation, Rochester, NY

User Interface Designer Jun 1997 - Apr 2000

Developed web user-interface appearance and navigation strategy that was applied coherently across the Xerox product line.
Designed scanner TWAIN driver that produced 9 patent applications currently on file with the
US Patent office
Visual design lead on DigiPath Production Software, Xerox’s flagship publishing application that drives the DocuTech line of printers
Recommended and implemented department-wide knowledge database and icon/graphic database that increased user-interface coherence across the company

Additional Experience

Graphic and multimedia design internships with Milton Glaser Inc., New York, NY, Harris RF Communications, Rochester, NY and Xerox Corporation, Rochester, NY

Software Skills

Google Analytics, Lyris ListManager, WordPress, Sharepoint, Visio, Fireworks, HTML, CSS, Microsoft Office

Education

State University of New York at Buffalo, Buffalo, New York
Communication Design (BFA) With Honors, May 1997

Honors and Awards

Professional

2006 PR Week Award for Best Use of Research or Measurement: Hudson Index Website
2006 Platinum PR Award Research & Measurement: Hudson Index Website
2006 Gold Sabre Award - Professional Services Category: Hudson Index Website
2004 EMA Best In Category award: Enterprise Rent-a-Car Careers site

College

The Blum-Shoelkopf Award for excellence in typography and design
Polish Arts Club of Buffalo Scholarship
Grace W. Capen Memorial Award for academic achievement
Academic All-American
Phi Eta Sigma Academic honor society
Golden Key National Honor Society
B.S.A. Eagle Scout