Tue, 04 December 2007, 4:53 pm
Ring, Ring…Kris checks the caller ID: ‘jobclicks.net’…he frowns and ignores the call. Kris already knows it is a vendor cold call and not someone important from the office. 15 minutes later, just wanting that voicemail light to stop flashing, he listens to a message so annoying that he wastes 5 good minutes of his life transcribing the call into Notepad for inclusion in this very blog.
This is Jason S___. I’m calling with JobClicks.net? Uh…I was giving you a call today to offer you access to candidates seeking employment through our partnered websites emailmyresume.com and resumezapper.com. The service is free to you and can provide the opportunity to receive great candidates to fill your job openings. If you could at your earliest convenience, please return my call. I would like to demonstrate what these sites can do for you. I can be reached at 540-372-3009 xt. ___. Thanks Kris, have a great day.
People who know me well understand that I have a voracious appetite for all that is new on the internet. Most Interactive Marketers at staffing agencies would tell you something similar. So, let me give out some friendly advice to all job board vendors, and other marketing software/service vendors for that matter, on what is wrong with your cold call approach.
- You Don’t Do Your Homework. Before you even pick up that phone you ought to know that you are calling a centrally based marketing director not a recruiter. You would therefore know that I have no need to find candidates for ‘my openings’. I work for my 150 field recruiters. Somehow you managed to find my name. The least you should do is find something out about me and my company.
- Your Message Isn’t Targeted. Does anybody need more random, unqualified candidates filling their recruiters’ inboxes? That’s what I hear when someone offers ‘great’ candidates for free. If you had done your homework you would at least know the types of candidates we place by simply looking at our online job board.
Even saying you have more great IT candidates wouldn’t have gotten a response from me though. If perhaps you had sent an email to me prior to the cold call with some statistics on how many resumes you get in the niches our company serves or sent some example profiles, you might have at least gotten some interest.
- You Don’t Respect My Time. Do you really think you are the only vendor that calls on me? I average 4 cold calls per week. You first ask me to return your call, and then scare me into thinking that the results of that return call will be a boring demo (which usually average 30 minutes). Both of which disrupt my day. Trust me when I tell you that I enter the demo with the wrong attitude, and leave the demo saying no thanks to any sort of purchase. Now you’ve wasted both of our time.
Instead, you should already know that anyone buying products or services of any kind today is going to research you online first. So why not acknowledge that? You should only ask me to review your website at my earliest convenience. You should then follow-up 2 times with reminder phone calls to see if I have looked at it. If you still don’t get me to pick up my phone, you can assume that I didn’t like or need what I saw. Move on to another prospect.
I understand that everyone has to put food on the table and I truly don’t consider myself to be an un-responsive professional. But, for my own personal productivity I’ve got to help end the deluge. If you cold call me please try to follow the rules. Otherwise, don’t plan on hearing from me.