‘Review Ninja’ Featured in Hudson Legal Video #4

Sat, 20 December 2008, 11:31 pm

Just in time for your holiday enjoyment we’ve launched a 4th video in our Hudson online video series that I’ve been working on since the beginning of the year. In it you’ll find some quality coverage of the people who manage huge document review projects (sometimes 200-300 people) and keep their cool under pressure.

Shot on location in DC, New York, and Charlotte, it is meant to close out the behind the scenes view of our Legal practice, before moving on to some videos of our Financial Solutions practice (coming up in January 2009).

Lessons Learned in Production
The prior video in the “monthly” series launched on July 30, 2008. And here we are in December. I had always assumed there would be some risk with featuring employees in a video project. In this case that risk was realized because 2 of the original ‘stars’ are no longer with the company. We hit the editing suite for some creative ways around our missing characters and still managed to maintain the integrity of the original message. However, it cost precious months in the launch schedule.

Here is a good lesson for any video project: expect staff changes. Prepare leadership for the possibility. Do your best to mitigate the risk that having any one staff member leave can cause to your video project, then cross your fingers. Once the video is live, do your best to convince the team that the video remains a viable representation of the company no matter who is featured. It is a snapshot of a team at a time and place in an ever-mobile business environment.

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This is my Life as a 37 year old husband and father of two and my Work as Executive Director of Marketing at Bennett International Group in Mconough, GA relocating from home in Rochester, NY.
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