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Hudson Recruitment Blog: IT Hire Wire

Completed: July 2008

Challenge
While Hudson maintained a professional informational web presence for many years, 2007 marked the year that social media began to change the expectations of the candidate and client marketplace for recruitment firms. The market, especially candidates, demanded more transparent and direct contact with real people within their potential recruiting partner. Hudson needed to develop a new approach to online interaction that would address this shift in the market.

Strategy
In early 2007, I started an intense research phase into social media to get first hand knowledge of the latest tools. I familiarized myself with WordPress and various social websites like MyBlogLog, Del.icio.us, RSS feeds, Twitter, and Facebook. This resulted in my new personal blog and a blogroll filled with competitive sites that I admire.

With this as a backdrop, I lobbied hard for a blog project. In November of 2007, we brought in an agency to make sure we set the cultural groundwork properly within Hudson, and to have enough resources to complete the project on top of an already heavy load. We chose our IT practice to pilot the program because we felt the target audience was most comfortable with blogs. At the same time our IT recruiters were likely to be the most blog-savvy of our employee population.

Creative Direction
We differentiated the site’s look from the many tech news or gadget blogs out there and, at the same time did not take ourselves too seriously. We ended up with a theme that evoked the balance of work, life, and the technical knowledge it takes for a successful IT career. Rather than align the site with the Hudson domain, we chose a separate URL http://ithirewire.com that would allow for an independent voice from our corporate brand while providing good link building SEO for our corporate websites.

IT Hire Wire Editorial

Results
The IT Hire Wire blog launched on July 1, 2008. Since that time it has gained steadily in traffic, comments and candidate leads to recruiters. For recruiters and guest bloggers who contributed content, the blog is highly ranked in Google for their personal brands. The blog is likely to drive future web strategy for the company toward a more customer driven experience, locally and in international markets.

Visit the blog at http://ithirewire.com

Categories: Interactive Strategy, Project Definition, Project Management, Social Media | No Comments »

Inside Hudson: an Online Video Magazine

Completed: May 2008

Challenge
Like many professional services companies, Hudson differentiates itself through the professionalism of the people it applies to recruiting projects and the methodologies used to complete them. However, none of Hudson’s web content communicated the passion and dedication of our employees effectively. We needed to market the people of Hudson to our audience of potential clients in a way that text and images could not accomplish. At the same time we hoped to motivate our current employees and attract new talent to Hudson.

Strategy
With the explosion of online video, I knew that adding video to our web presence was a good solution. I hoped to capture our people in action to reveal their passion in a very real way. As project lead, I selected Cantaloupe.tv, an interactive agency who produces documentary style online video. Over the course of 2 months we conceived a 12 part video reality series that would take viewers into the offices of our employees as they did what makes them different. An accompanying email marketing campaign would help attract and retain the audience throughout the course of the series.

Production and Deployment
With Hudson offices spread around North America, we developed a shoot schedule to put a video into the marketplace every month. Internal communications was crucial to get both the local marketing managers and on camera project teams to buy into the series vision and timeline. At the same time we worked closely with our web development teams to build a “video magazine” web framework that would show videos within the home page of us.hudson.com as new ones came online.

Inside Hudson Video Magazine Framework ThumbnailHudson Legal Assembles a Review Team

Results
The series has drawn positive feedback from current and potential Hudson clients as well as the candidate community. Not surprisingly, the internal reaction has been even stronger. People point to the videos as a source of pride and a positive reflection on the company’s culture. The traffic to the series has seen a steady increase since its launch, and the videos have had a positive impact on the amount of time people stay on our website, thereby increasing the exposure of our brand to the market. Web video will remain a staple of Hudson’s marketing tactics for years to come. The initial 12 part series runs through June, 2009.

Categories: Interactive Strategy, Online Video | No Comments »

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This is my Life as a 37 year old husband and father of two and Bennett International Group in McDonough, GA relocating from home in Rochester, NY.
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