Marketing is many parts listening and one part using what you’ve heard to affect change in your organization. It is amazing what a simple client survey can do to validate what you do as an organization and give you the confidence to make changes that will positively affect the customer experience.<\/p>\n
For the past year and a half, Hudson has participated in the Inavero<\/a>, Best of Staffing\u2122 awards<\/a>\u00a0sponsored by CareerBuilder<\/a>. It is based on sending surveys to all of our clients that essentially asks a simple question – How likely are you to recommend us to a friend? The answer to that question, rated on a 1-10 scale speak volumes to how well we’re doing as an organization. If a client rates on a scale of 1-6, they are detractors, 7-8 are passives, and 9-10 are promoters meaning they would likely give us word of mouth recommendations. Inavero also collects the primary reason for the rating and anything we could do better with our service.<\/p>\n From a marketing perspective, the survey is golden because it gives us great client testimonials to put in our marketing materials. It helps us with our search engine optimization for people who might be looking for the best IT staffing agencies<\/a>, or one of the best staffing firms for client satisfaction<\/a>\u00a0 (: shaaaaameless linkbuilding right there baby :). It also\u00a0gives us something to validate our quality to prospective clients and candidates. Here you can see one of the ways we\u00a0address the survey in a web video from our CEO (a quick little production I did with a Flip cam):<\/p>\n \u00a0
\n