{"id":176,"date":"2007-06-11T19:32:19","date_gmt":"2007-06-11T19:32:19","guid":{"rendered":"http:\/\/www.krisrzepkowski.com\/blog\/work\/marketing-profs-debate-how-to-market-a-staffing-firm.html"},"modified":"2007-07-16T00:57:55","modified_gmt":"2007-07-16T00:57:55","slug":"marketing-profs-debate-how-to-market-a-staffing-firm","status":"publish","type":"post","link":"https:\/\/www.krisrzepkowski.com\/blog\/work\/marketing-profs-debate-how-to-market-a-staffing-firm.html","title":{"rendered":"How to market a staffing firm"},"content":{"rendered":"<p>Marketing Profs has <a href=\"http:\/\/www.marketingprofs.com\/ea\/qst_question.asp?qstID=5353\">some interesting views<\/a>. What strikes me is how many conversations about staffing firm marketing turn down the road of things an interactive marketer can&#8217;t do much about (easily). From the cold call approach used, to long-held beliefs that relationships begin and end with the recruiter, much of the discussion centers on fundamental staffing firm values and delivery process.<\/p>\n<p>I do think that how our core delivery process is exposed online has the most potential to deliver a unique brand experience.  For instance, I fundamentally believe online recruitment techniques that harness the power of online social\/professional networks are a key to long term competitve advantage. The techniques are so much more advanced than what had been done in the apply-online based web 1.0 worlds, that it requires re-thought of the core recruiting process and values of the firm. The technology exists to reveal the rich intertwining of social and professional connections living within a staffing firm. It&#8217;s just that the process and comfort with the new realities do not. While there are many projects I&#8217;d like to implement that require intense change management. It is best to take the advice of many in this forum and balance those projects with a good dose of quick-hitters. I think I&#8217;ll call on <a href=\"http:\/\/www.haleymarketing.com\">Haley Marketing Group<\/a> just to see what they bring to the table.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Profs has some interesting views. What strikes me is how many conversations about staffing firm marketing turn down the road of things an interactive marketer can&#8217;t do much about (easily). From the cold call approach used, to long-held beliefs that relationships begin and end with the recruiter, much of the discussion centers on fundamental [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,37],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-work","category-marketing-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":0,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}