{"id":505,"date":"2008-08-04T14:54:44","date_gmt":"2008-08-04T18:54:44","guid":{"rendered":"http:\/\/www.krisrzepkowski.com\/blog\/work\/another-cmo-bites-the-dust-joan-blackwood-out-ted-gilvar-in.html"},"modified":"2008-08-04T14:54:44","modified_gmt":"2008-08-04T18:54:44","slug":"another-cmo-bites-the-dust-joan-blackwood-out-ted-gilvar-in","status":"publish","type":"post","link":"https:\/\/www.krisrzepkowski.com\/blog\/work\/another-cmo-bites-the-dust-joan-blackwood-out-ted-gilvar-in.html","title":{"rendered":"Another CMO Bites the Dust: Joan Blackwood Out, Ted Gilvar In"},"content":{"rendered":"<p><a href='http:\/\/www.krisrzepkowski.com\/blog\/wp-content\/uploads\/2008\/08\/fish-food.jpg' title='Another CMO gets eaten'><img src='http:\/\/www.krisrzepkowski.com\/blog\/wp-content\/uploads\/2008\/08\/fish-food.thumbnail.jpg' alt='Another CMO gets eaten' \/><\/a><\/p>\n<p>Monster moved their marketing program on to seemingly greener pastures by replacing Joan Blackwood with <a href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/client\/e3ic83d0e899f94a60019351671cd2739f3\">Ted Gilvar as Chief Global Marketing Officer<\/a>.  I met with Joan recently at the Monster Customer Advisory board, 6 months after I was <a href=\"http:\/\/www.krisrzepkowski.com\/blog\/work\/monster-your-website-is-calling-take-down-the-billboards.html\">critical of Monster&#8217;s new branding campaign<\/a>. She and I discussed the circumstances of the campaign and both agreed that the timing was pretty poor. Monster hadn&#8217;t upgraded their product in months, so the promises of the campaign were not well delivered by the product. I can only imagine the pressure she was under to launch something new. The quick hook (14 months tenure) further bolsters the <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/07_50\/b4062063789246.htm\">volatility of the CMO position<\/a>, and ought to scare the crap out of anyone looking to move up in the marketing profession. <\/p>\n<p>I know that Monster has some pretty extensive product changes coming down the pipe, so perhaps Mr. Gilvar&#8217;s original campaign vision will come to life. I can&#8217;t wait until our first meeting.<\/p>\n<p><span class=\"caption\">photo by <a href=\"http:\/\/www.flickr.com\/photos\/59195512@N00\/\">dospaz<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monster moved their marketing program on to seemingly greener pastures by replacing Joan Blackwood with Ted Gilvar as Chief Global Marketing Officer. I met with Joan recently at the Monster Customer Advisory board, 6 months after I was critical of Monster&#8217;s new branding campaign. She and I discussed the circumstances of the campaign and both [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,63],"tags":[],"class_list":["post-505","post","type-post","status-publish","format-standard","hentry","category-work","category-job-boards"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":0,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krisrzepkowski.com\/blog\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}