Kris Rzepkowski [zep-cow-skee]
I am a communication designer by training, an information architect by learning and a marketing director by osmosis. If you want to know what I mean by this, take a peak at my resume. For the past 9 years I have been knee deep in interactive marketing for the recruitment industry. My mission is to help people connect online to advance their career.
What’s the Point of this Blog?
It’s for self-development, both professionally and personally. On the professional side my web projects keep me up-to-date on the latest design and development techniques. My need for skills in this area ebb and flow in my varying job roles. I’ve migrated to marketing which has exposed me to a whole new world of people who communicate for persuasion. This blog gives me the opportunity to hone writing skills that I can use to continue my cherade as a marketing “expert”.
Finally, this blog is helping me to get some kind of grip on social technology, SEO, SEM, personal branding and other new concepts that have crept into my responsibilities in the last couple of years. Without living and breathing this stuff with my own little web sandbox, I have no way of making informed recommendations and strategy for my “Real” web projects.
The personal side of this blog addresses my desire to build a legacy, if not just a small one that my kids will look back on. Interacting with friends and family in an open and social way is really fun. The fact that I can leave a record of my life experiences someplace where I can reflect on them intrigues me. And so I post on life as millions of other bloggers do. More than anything, it’s about sharing experiences with other people and getting that small adrenaline rush when you realize someone took the time to peer into your life.
What’s in a Name?
As far as I’m concerned, a lot. In 2000, just as the term blog was being coined on a website I followed at the time, I wrote a one web-page manifesto on my name called Child Branding, and put it on my website. The person who hired me at TMP said that it was one reason I got hired there. I’ve referred to its teachings quite a few times when people ask me about the origins of my name, and certainly when I went on to name my own 2 kids.
So I Don’t Get Into Trouble…
The postings on this site are my own and don’t necessarily represent my employer’s (Hudson) positions, strategies or opinions.