Why Can’t All Staffing Firm Job Ads Read Like This?

Wed, 09 April 2008, 5:10 pm

Have a look at a nice example of a job ad that reflects very well on the staffing industry. Jim Durbin posted this ad on his blog and tweeted it out to his network.

VP Marketing Role In St Louis

The job ad has the following things that all staffing firm recruiters could do:

  1. Admit right up front the relationship between the recruiter and the client. For seekers really naive about recruiters, it might even be good to link to a definition of contingent search.
  2. Make a short statement about the company in your own words instead of some marketing boilerplate about ‘startup with IPO potential’. Jim really builds trust that he has a relationship with the client and has internalized it enough to boil it down to a meaningful synopsis for his candidate audience
  3. Contrary to conventional wisdom, Jim doesn’t bother with what’s in it for the candidate. He goes right in to ‘What I’m Looking For’. It actually better reflects the fact that recruiters are acting as candidate agents with a responsibility to present the best/right fit for the job. You get the feeling that what he’s looking for isn’t from some internal job description that lists one hundred requirements and ‘desired skills’. He has crafted three profiles from his candidate research that he can effectively sell into the client.

Perhaps if Jim were working for a large staffing firm, or if this weren’t a VP level job, his approach may have been different. Maybe he wouldn’t have had as much knowledge of the client. Had this not been for a marketing job would he have taken the same approach? I’m not sure. It does strike me as a much stronger case for working with a recruiter than the majority of the schlock out there.

Posted in: Interactive Marketing for Staffing Firms, Job Boards, Staffing Firm Blogs
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Read: 3 comments on “Why Can’t All Staffing Firm Job Ads Read Like This?”

  • 1 Jim Durbin 21 April 2008


    I used to work for one of those large agencies, and the only time I got away with writing descriptions like this was when I posted them to StlRecruiting.com

    Many times, there are weasel, excuse me, legal reasons for doing so, but mostly it’s a lack of understanding how candidates react to job postings.

    Thanks for the kudos.

  • 2 Iona Ocha 06 October 2012

    Marketing jobs are also great because they are high paying. I always wanted to get some marketing jobs for monetary reasons. ;`”:”

    My current blog page

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