Completed: August 2007
The corporate websites of Hudson Highland Group needed a refresh to reflect the company’s current business and structure. The global marketing team undertook a redesign with a few goals in mind
- Elevate the company’s core service offerings
- Improve search engine optimization
- Embrace web standards
- Improve the job seeker experience based on usability feedback
- Refresh the site’s look and feel and maintain global consistency
My role was project lead for the North American client website hudson.com and candidate website jobs.hudson.com I helped to establish a “buyers guide” content strategy that leads potential clients to a buying decision from a novice level of recruitment firm understanding. I re-focused job seeker content to provide SEO-friendly landing pages that address niche skillsets where Hudson focuses its recruitment efforts. We also added Google Analytics so future redesigns could be focused on behavior data.