2007 Refresh

Completed: August 2007

The corporate websites of Hudson Highland Group needed a refresh to reflect the company’s current business and structure. The global marketing team undertook a redesign with a few goals in mind

  • Elevate the company’s core service offerings
  • Improve search engine optimization
  • Embrace web standards
  • Improve the job seeker experience based on usability feedback
  • Refresh the site’s look and feel and maintain global consistency 2007 Client Facing Homepage 2007 Job Seeker Homepage 2007 Jobs Landing Page Thumbnail

My role was project lead for the North American client website and candidate website I helped to establish a “buyers guide” content strategy that leads potential clients to a buying decision from a novice level of recruitment firm understanding. I re-focused job seeker content to provide SEO-friendly landing pages that address niche skillsets where Hudson focuses its recruitment efforts. We also added Google Analytics so future redesigns could be focused on behavior data.

Categories: Information Architecture, Interactive Strategy
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This is my Life as a 37 year old husband and father of two and Bennett International Group in McDonough, GA relocating from home in Rochester, NY.
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